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Niche Confectionery Ltd. recently expanded its portfolio of chocolates to include bite-size pieces, appropriately called Niche Chocolate Bites.
The privately-owned Ghanaian chocolate manufacturer based in Tema, now has smaller sizes which boost a culture of gift-giving.
They are served as hotel snacks and included in airline’s meals.
The 12 varieties on sale on the market come in 100g bars.
These are Extra Dark (72% cocoa), Dark (56% cocoa), Milk (38% cocoa) and nine milk chocolate flavors: Coconut, Ginger, Orange, Strawberry, Banana, Mango, Lime, Honey and Coffee.
Each of the 12 Niche varieties is sold in five-bite packs, totaling 62.5g, which go for GHS6.
Also available are two types of 24-bite packs.
One is variety pack with all nine milk chocolate flavors, and the second pack contains Dark 56% cocoa bites for serious Dark Chocolate lovers.
The tagline, Taste of Ghana, is testament to the 100% premium Ghana cocoa used in all Niche products.
The gold logo and design on each pack reflect Ghana’s tradition of gold and royalty, while the Adinkra symbol evokes Ghana’s strong local culture and heritage.
With Niche Chocolate Bites available in many flavors and sizes, Niche now provides indigenous Ghanaian products of world-class quality that are accessible to all Ghanaians.
Niche Confectionery, Ltd. is expected to introduce chocolate spreads and drinks by the end of 2019.
Background
Niche Confectionery, Ltd. is the sister company of Niche Cocoa Industry Ltd., a 100% Ghanaian-owned cocoa processing company that began operations in 2011.
It converts Ghana’s cocoa beans into semi-finished products for export — specifically cocoa liquor, butter, cake and powder.
The chocolate bar production began in March 2016, and Niche Confectionery was established in 2018 as a stand-alone company focused on chocolates and chocolate-based confectioneries, which are produced fully in Ghana using 100% Ghana cocoa beans. Both Niche Cocoa Industry. Ltd and Niche Confectionery, Ltd are ISO 22001 certified.
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